Provide value. Quora moderators will not hesitate to remove your response (or ban you) if they think you’re only there to siphon traffic to your site. They’re happy for you to link elsewhere, as long as you genuinely provide value.
Include images. Images help capture attention as a user is scrolling through their Quora feed.
Tell a story. Most Quora answers are dull and very matter-of-fact. Telling stories helps to engage the reader.
PRO TIP
Another way to get your answers seen by many is to connect with the owners of “Spaces,” which are Quora’s premium sofas online answer to Facebook groups. They allow Quorans to form communities and curate content.
For example, JD Prater shared one of my answers in his Digital Marketing News and Trends space. As a result, I got hundreds of upvotes and thousands of views:
quora answer shared space
Learn how to market successfully on Quora in our complete guide to Quora marketing.
5. Appear on podcasts
44% of the US population have listened to a podcast.
Because of that, podcasts have become one of the hottest marketing channels. Brands like Drift are flocking to the podcast game and creating versions of their own.
But creating a podcast is tedious work. You’ll need equipment, editing skills, guests, etc. And if you have limited resources, it doesn’t seem like a good idea to dive right into setting one up.
Think about it another way.
Plenty of podcasts means they need guests. Pitch to be that guest!
Tim, our Chief Marketing Officer, has appeared on numerous podcasts this year. From a relatively-newish podcast to a top 100 business podcast, he has done it all.
pat flynn tim soulo
And that has helped us acquire hundreds of customers:
podcast registrations
How can you find podcast opportunities?
Of course, the easiest way is to use Google. Search for “top [your niche] podcasts”, and you’ll get tons of curated lists:
top marketing podcasts
You can also use Site Explorer. First, identify the name of someone in your industry who’s been a guest on many podcasts.
For example, Laura Roeder is known for growing MeetEdgar via podcast appearances.
Then, go to Site Explorer > Enter the person’s website > Backlinks > search for their name in the title of referring pages (e.g., “Laura Roeder”)
laura roeder podcasts
This will surface the podcasts the person has appeared on.
Find the host and pitch yourself as a guest!
Want to do this at scale? Here’s Tim’s article on how he turned podcast appearances into a repeatable, scalable process.
6. Collaborate with other brands to tap into their audiences
For most businesses, there are plenty of non-competing brands with the same or similar target audience.
So why not work together to cross-promote to each others audiences?
That’s what we did recently.
We arranged a joint webinar with Buffer, a social media scheduling tool. The topic: How to Build Your Website Traffic with Evergreen Content and Social Media.
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